Deloitte:Experience selling: Five steps to transform and deliver the right B2B experience

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01|07|2020 09:08 Leeftijd: 4 yrs
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Deloitte:Experience selling: Five steps to transform and deliver the right B2B experience

B2B customers—influenced by their experiences outside of work—are demanding human-centered experiences , including personalization, speed, and value-based outcomes.

The B2B customer is now shifting from buying products and solutions to buying experiences that generate value from the first interaction to long after the order is placed.

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