The Right Way to Manage Customer Churn for Maximum Profit ,Harvard Business School

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< 2021: The Year of the Customer
04|01|2021 12:24 Leeftijd: 3 yrs
Categorie: Home, AFSMI-NL

The Right Way to Manage Customer Churn for Maximum Profit ,Harvard Business School

FOCUSING ON RETAINING HIGHER-SPENDING CUSTOMERS, EVEN IF THEY AREN’T AS LIKELY TO LEAVE, CAN INCREASE THE TOTAL PROFIT A COMPANY CAN REAP.

Many companies actively manage customer churn but aren't seeking out the best customers to retain, warns Sunil Gupta.  It’s a sad fact of doing business: customers leave....

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