Role of Chief Customer Officer: Ensuring that Customer-Centricity is at the Heart of Business

The digital revolution and subsequent acceleration of consumer expectations have expanded the CCO’s role to include not just customer service but also experience (CX), loyalty, and long-term engagement strategies.

Redefining the CCO in Today’s Business Landscape

In the current corporate world, the CCO’s role is multifaceted and strategic, as they are not simply advocates for customers but also strategists and innovators.

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Role of Chief Customer Officer: Ensuring that Customer-Centricity is at the Heart of Business

The digital revolution and subsequent acceleration of consumer expectations have expanded the CCO’s role to include not just customer service but also experience (CX), loyalty, and long-term engagement strategies.