Reputatio: The Three Tests Every Campaign KPI Must Pass""

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Reputatio: The Three Tests Every Campaign KPI Must Pass""

How RepTrak maps to relevance, controllability, and meaning

The three tests every campaign KPI must pass

Every campaign KPI needs to answer three questions before it belongs on the executive dashboard:

-Relevant: Does it measure something connected to a genuine business priority and the stakeholders who matter most?

read the complete article here